Ahrefs Pricing
Ahrefs · SEO Tools
SEO toolset covering rank tracking, backlinks, and site audits.
Starting at
$129/mo
Free plan
No
Pricing model
Plans
2
Subscription softwareRecurring subscription — prices below are per month unless noted.
Plans & Pricing
| Plan | Price | Billing | Best for | Main limits | Major features |
|---|---|---|---|---|---|
Lite | $129/mo | Monthly | Freelancers and small sites |
|
|
Standard | $249/mo | Monthly | Small marketing teams |
|
|
Lite
$129/moMonthly
Entry-level access to core SEO tools.
Best for: Freelancers and small sites
- Tracked keywords: 750
- Site Explorer
- Keywords Explorer
Standard
$249/moMonthly
Higher limits and additional reporting.
Best for: Small marketing teams
- Tracked keywords: 2,000
- Content Explorer
- Rank Tracker
Price History
Current version v2 — $129/mo (Lite), effective 2026-04-01.
Previous: $99/mo (Lite) (2023-06-01 – 2026-04-01)
Features
Site Explorer
Backlink and organic traffic analysis.
Rank Tracker
Daily keyword position tracking.
Site Audit
Technical SEO issue detection.
Official Source
Ahrefs pricing page (reference only) ↗Sample data for preview purposes. Not verified current pricing.
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