Ahrefs
Semrush
Ahrefs vs Semrush
Updated Jul 12, 2026
| Ahrefs | Semrush | |
|---|---|---|
| Starting price | $129/mo | $139.95/mo |
| Free plan | No | No |
| Pricing model | Subscription | Subscription |
| Plans / Variants | 2 | 2 |
| Overall rating | 4.5 | 4.4 |
| Best for | SEO professionals who prioritize backlink data quality. | Marketing teams wanting SEO, PPC, and content tools in one platform. |
Ahrefs features
- Site Explorer
- Rank Tracker
- Site Audit
Excellent backlink index qualityFast, well-designed interface
Semrush features
- Keyword Magic Tool
- Site Audit
- Position Tracking
Broadest all-in-one marketing toolsetStrong competitor research features
Our recommendation
Ahrefs is generally favored for backlink data quality and interface speed; Semrush offers a broader all-in-one marketing toolset including PPC and content tools. Ahrefs Lite has a tighter keyword-tracking limit, while Semrush Pro's project cap tends to push active users toward Guru sooner.