Ahrefs vs Semrush: Pricing and Feature Comparison
Two SEO suites, two different pricing philosophies.
Published Jun 30, 2026 · Updated Jul 12, 2026
Ahrefs and Semrush are the two most commonly compared SEO suites, and their entry-tier pricing sits close enough together that the deciding factor is usually feature fit rather than cost.
| Ahrefs Lite | Semrush Pro | |
|---|---|---|
| Starting price | $129/mo | $139.95/mo |
| Tracked keywords | 750 | N/A (project-based) |
| Best for | Backlink-focused research | Broad marketing toolset |
The bottom line
If backlink data quality is your top priority, Ahrefs tends to win comparisons. If you need PPC and content tools alongside SEO in one subscription, Semrush's breadth is hard to match.
Sample data for preview purposes. Not verified current pricing.
References
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